The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.
Last week, we highlighted a study from The University of Massachusetts
Dartmouth Center for Marketing Research that showcased social media
adoption and activity among Fortune 500 companies. The study found, among
other things, that 80% of the Fortune 500 companies are now active on
Facebook and Twitter.
